Are custom address locators right for you?

When it comes to geocoding, there are many options out there to quickly match addresses to a point on a map. Google Maps is the obvious choice but for GIS professionals, the ESRI Worldwide Geocode Service is the way to go. Unless ... you want to create your own address matching service. It's easier than you might think but there are pros and cons to both options. In our web-based app, SchoolSite Locator, we allow our [...]